Summary
In the 21st Century, if your business does not have a social media presence, you’re greatly behind the 8-ball
As a brand, social media allows you to be where your customers are & get your brand face in front of your ideal following
This builds brand awareness which creates Lead Generation opportunities. Isn’t that the goal for every business?
But wait – I haven’t gotten to the best part yet! You can do all of this with minimal overhead cost & better targeting methodologies, when compared to other marketing strategies.
Tell Your Story
Arguably the most important element to every brand is to tell their story aka mission statement. Why? Because this is your brand’s opportunity to separate yourself from your competition.
This is where you’re introducing the face of your brand & stating what issue you are solving for
This is your opportunity to humanize your brand — after all, people invest in what they can relate to or strikes their passion roots— right?
Let your target customer base know what makes you unique & show how you’re putting their interests first
Best Avenue for Lead Generation
What is Lead Generation? Lead Generation is the process of attracting prospects & converting them into someone who has interest in your company’s products or services.
Many social media platforms have made this easier by offering different features, such as Social Ads & Marketplaces
Linking Social Ads and even Marketplaces directly to your social account allows you to directly market to your target audience like never before.
You can target your audience based on desired goal (more profile visits, website visits, etc.), age & gender, location, & interests (fashion, music, etc.)
Believe it or not, almost half of the world’s population uses social media. According to statista, “…over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025.”
70% of social media users log into their accounts at least once a day, according to Pew Research Center’s 2021 study
Couple these stats with, Instagram estimating that 83% of Instagram users find their new products on the platform.
Wouldn’t you like to be reaping the rewards of statistics?
Lead Generation Meets Social Selling
You may be wondering, now what the hell is Social Selling? Don’t worry I’ll catch you up there too. Social Selling is a hyper-targeted approach that allows brands to connect with their prospects on a more personal level.
Social selling is where you as a brand focus on the networking side of your business. The two-way communication that ties a soul to your brand & embodies your story with every word. As I mentioned earlier, “people invest in what they can relate to — right?”.
While I’m bringing this full circle from earlier in this post, let me double down, “about half of the world’s population currently uses social media.” This gives brands usings the platforms insight into their consumers’ buying patterns.
Social Media platforms are curating more & more customer data by the second. This data directly impacts how they market your material to your targeted customer-base.
When you understand your consumers patterns, you learn what their wants & needs are.
Patterns are what build the algorithms that up-sell & cross-sell to prospects for every marketing platform.
Imagine knowing what your consumers’ want before they do, crazy right?
It’s one thing to get your brand in front of more people, but to get it in front of prospects who have the highest chance of engagement ensures that every dollar is invested wisely. After all, would you rather try to hit a target blindfolded or with your eyes wide open?
Great Returns for Little Investment Cost
According to Lyfe Marketing, “Social media is cheaper than any form of advertising available today. It is one of the only forms of media that can expose you to over 1,000
Businesses who use social media ads have seen multiple times the lead traction for a fraction of the cost.
Take McCarthy & Stone for example, who saw 4x more sales for 1/2 the cost when compared to the previous year, when using Facebook Ads.
Let’s Get Started
As we like to say here at Essential Web Studio, “Your Website is your face, Your Branding is how you see yourself, Your Marketing is how others will see you”
If you haven’t already, now is the time to improve your digital footprint like never before.
Looking for help building your presence on social media? No worries, we are here to make this easy. Reach out to us using the button below & let’s prepare your brand for the future!
Copyright © 2022 Essential Studios